Context
JioFlix video streaming company offering a diverse array of content, ranging from global news recaps and trending TV shows to insightful tutorials, blockbuster movies, and hilarious funny videos. But it is difficult for “JioFlix” video stream in company to act like an aggregator of various streaming platforms and help in viewing and managing content.
Started to solve the task with question below and Decoding with Why?
Stakeholder Mapping
I Started to map major stakeholders for better understanding of their roles and responsibility. The company is at the centre, surrounded by different entities that have a stake in its success and operations. The Sequence left to right indicate the flow of influence, impact, or communication between XYZ and each stakeholder group. Effective management and engagement with these stakeholders are crucial for the sustainable growth and success of the video streaming platform.
Persona Mapping
In the quest for the perfect content, college students often resort to using various video streaming platforms with the help of friends' IDs and passwords. This practice, while providing access to a variety of content, can be quite cumbersome. Navigating through different platforms using borrowed credentials creates not good ideal user experience. Recognising the dynamic nature of their academic cycle, students frequently find it more convenient to break subscriptions when not actively needed. In response to this common behaviour among college students, a user persona has been crafted to better understand their preferences and challenges in accessing streaming services seamlessly.
User Journey Mapping
Re-Design Brief
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JioFlix Video Streaming introduces a transformative platform for aggregating content seamlessly from multiple streaming services.
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Users enjoy effortless exploration, viewing, and management of their favorite videos, all within a single platform.
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Flexibility is key, with users empowered to choose plans tailored to their specific needs.
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This enhancement redefines JioFlix Video from a mere streaming service to a comprehensive entertainment hub.
How Might Be
I started brainstorming on How might we questions
Proposed Solution
How might we simplify subscription management for users who subscribe to multiple platforms to reduce complexity and improve user satisfaction?
Pros
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Streamlining subscription management will create a more user-friendly experience, reducing the complexity users face when dealing with multiple platforms.
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A simplified subscription management system decreases the mental effort required to remember renewal dates and login credentials for multiple services.
Cons
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Each streaming platform has its own unique interface and features. A unified system may risk homogenising the user experience, potentially leading to a loss of individual platform identity.
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Some streaming platforms may be resistant to sharing subscription data or collaborating with others, viewing it as a potential threat to their user base.
How might we provide transparency in pricing and potential savings for users who bundle multiple services?
Pros
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Clear communication about potential savings encourages users to explore and subscribe to bundled packages, driving revenue for the company.
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Transparent pricing builds trust with users, as they have a clear understanding of the costs associated with bundled services.
Cons
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Providing too much information about potential savings could overwhelm users, leading to decision paralysis or dissatisfaction.
How might we provide clearer information on download limits, expiration dates, and storage management?
Pros
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Transparency builds trust, and users are more likely to have confidence in the platform when they understand the limitations and capabilities of downloads.
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Users can manage their device storage more efficiently when they have a clear understanding of download limits and storage management options.
Cons
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Providing too much detailed information might overwhelm some users, leading to information overload and potential confusion.
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Explaining technical aspects such as download limits and storage management might be challenging for some users to grasp, leading to potential misinterpretation.
How might we provide wallet to debit amount rather than credit card or net banking?
Pros
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Introducing wallet functionality streamlines purchases, enhances accessibility, boosts privacy/security, and potentially reduces transaction costs for both users and the streaming service.
Cons
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Wallet implementation may deter some users due to the initial setup requirement and potential funding limitations, especially for cash-based methods. Unused balances can tie up funds, posing accounting challenges. Additionally, regulatory compliance varies by region, adding complexity and costs.
Information Architecture
How might we simplify subscription management for users who subscribe to multiple platforms to reduce complexity and improve user satisfaction?
Web application that visualise complex data in consumable format that makes multiple platform subscription at one place as bundle offer.
Service Design
User Task Flow
Visual Design
Prototype
In this prototype, we've integrated three key features to enhance user experience. Firstly, we've introduced a wallet system allowing users to deduct funds as per their preference, independent of credit cards or traditional banking methods. Secondly, to cater to college users prone to membership discontinuation during academic commitments, we've curated educational content, ensuring their retention. Finally, within the JioFlex platform, users can access a comprehensive array of OTT services on yearly, quarterly, or half-yearly subscriptions, streamlining access and payment processes, thereby ensuring a hassle-free experience.